Retail · hospitality · community marketing

Hi, I'm Esperanza— warm by nature

I'm Esperanza — a San Francisco & Los Angeles–based marketing student rooted in beauty retail, community events, and brand programs.Bilingual in English and Spanish, I care most about welcoming guest experiences and organized, thoughtful event execution.I love bringing underrepresented communities together through fashion, music, art, and beauty & wellness.

Get in touch
San Francisco & Los Angeles, CAOpen to new roles

Trusted & partnered with

BiotechBeautyBluemercuryYelpe.l.f. CosmeticsKQEDMission Bit

01 · Work

Work

Beauty retail floors, community activations, public-media events, and innovation launch teams—polished service and organized execution throughout.

BiotechBeauty

Field Sales Support Lead · San Francisco, CA

May 2026 — Present
  • Field Sales Performance: Drove weekly field sales performance across clean-beauty retail partners, contributing to frequent over $800 selling days and four-figure weekly sell-through by supporting demos, sampling, tester readiness, replenishment, and display execution.
  • Customer Consultations: Improved the customer consultation experience for high-traffic retail shoppers by translating product claims, shade options, and routine benefits into clear, personalized recommendations leading to a 60% boost of positive engagement.
  • Store-Level Execution: Strengthened store-level execution across weekly selling touchpoints by coordinating with retail teams on display gaps, tester maintenance, product placement, and replenishment needs.
  • Brand Presence: Maintained a polished brand presence during each shift by balancing customer service, product education, issue resolution, and sales floor support in a fast-paced environment.

Bluemercury

Beauty Sales Associate · San Francisco, CA

Sep 2025 — May 2026
  • Personalized Service: Delivered personalized customer service in a premium retail environment by greeting clients, identifying needs, and recommending products based on beauty goals, gifting needs, and replenishment cues.
  • Sales Floor Standards: Maintained a clean and organized sales floor throughout daily shifts by restocking inventory, supporting tester readiness, recovering displays, and upholding visual standards.
  • Store Operations: Supported smooth store operations during peak traffic by balancing client consultations, checkout support, floor recovery, and customer inquiries with professionalism and attention to detail.
  • In-Store Activations: Assisted customer-facing events and in-store activations by supporting product discovery, client engagement, setup needs, and a welcoming shopping experience.

Yelp

Community Intern · San Francisco, CA

May 2025 — Dec 2025
  • Brand Activations: Coordinated local brand activations from planning through follow-up by managing venue details, partner communication, guest experience, and post-event notes.
  • Event Logistics: Supported event logistics and guest experience for community events by organizing check-in details, partner expectations, activation timelines, and follow-up communication.
  • Content Calendars: Maintained regional content calendars to keep community campaigns on track by organizing event details, local business updates, and promotional timelines.
  • Community Touchpoints: Created welcoming community touchpoints between local businesses, users, creators, and internal teams by supporting organized event communication and guest-facing details.

e.l.f. Cosmetics

Product Marketing, Innovations Intern · Oakland, CA

Jul 2024 — May 2025
  • Product Data Accuracy: Maintained 100% product data accuracy across SKU, formula, pricing, and launch records by updating Centric PLM, Power BI, and Excel/Sheets with careful attention to detail.
  • Launch Alignment: Kept cross-functional launch teams aligned across 3+ weekly trackers by updating pricing reports, product calendars, launch timelines, and action items for marketing, operations, and product development teams.
  • Launch Readiness: Reduced launch execution gaps before meetings, handoffs, and launch milestones by flagging timing changes, missing product details, and data inconsistencies early.
  • Team Communication: Improved team communication across marketing, operations, and product teams by keeping specs, priorities, meeting materials, and timelines current.

KQED

Marketing and Communications Intern · San Francisco, CA

Apr 2023 — Jul 2024
  • Live Events: Supported over 40 live events across music, civic dialogue, food, and community programming by assisting with setup, talent coordination, audience communication, and production logistics.
  • Promotional Coordination: Coordinated event visibility and promotional needs across internal teams, artists, nonprofits, influencers, and community partners by managing deadlines and deliverables.
  • Audience-Facing Assets: Produced over 20 audience-facing assets across print, magazine, social, and digital channels by translating event and partner needs into clear promotional materials.
  • Production Support: Helped maintain smooth live event operations in fast-paced environments by balancing production support, communication needs, and last-minute event details.

Mission Bit

Social Media Marketing Intern · San Francisco, CA

May 2023 — Aug 2023
  • Student Outreach: Supported student outreach efforts for coding programs and events by creating blog, social, and email content tailored to 100+ student audiences.
  • Content Scheduling: Managed content scheduling and community engagement across social platforms by tracking audience needs, post timing, and campaign performance.
  • Outreach Relevance: Improved outreach relevance for students of color interested in coding by researching audience preferences, competitors, and trends leading to a 80% increase of summer camp sign-ups.
  • Campaign Support: Maintained organized campaign support by tracking content needs, deadlines, and audience insights across social and email marketing efforts.

02 · About

About

Beauty retail, community events, and brand programs—warm, organized, and built for high-touch shoppers and live audiences.

Hospitality & guest care

Warm greetings, bilingual English/Spanish service, and calm problem-solving on busy beauty floors and live event check-ins.

Retail & brand experience

Consultative selling, clienteling, visual standards, and tester/replenishment discipline across BiotechBeauty and Bluemercury.

Events & community

Event setup, partner coordination, and post-event follow-up across 40+ KQED programs and Yelp local activations.

03 · Toolkit

Toolkit

Front desk, hospitality, communication, event support, organization, and the everyday tools that keep shifts and shows running.

Front Desk & Office Support

Guest receptionVisitor supportAppointment schedulingMail and office coordinationAdministrative tasksReception area organization

Customer Service & Hospitality

Warm and kind greetingsClient supportProfessionalismQuick and innovative problem-solvingHigh-touch serviceGuest experience

Communication

Verbal communicationBilingual English/SpanishPartner outreachInternal updatesCustomer inquiriesVendor communication

Event Support

Event setupGuest check-inVenue coordinationPartner communicationEvent logisticsPost-event notes

Organization & Operations

Calendar supportTrackersAction itemsMeeting notesDocumentationInventory and restocking supportMultitasking

Tools

Microsoft OfficeGoogle WorkspaceExcel/SheetsPowerPointSmartsheetBoxCanvaWordPressInstagramTikTokLinkedIn

Retail & Brand Experience

Visual standardsProduct presentationConsultative sellingClientelingCustomer educationSales floor support

Interests

FashionMusicArtBringing underrepresented communities togetherPositive immersive experiencesBeauty & wellness
Guest receptionVisitor supportAppointment schedulingMail and office coordinationAdministrative tasksReception area organizationWarm and kind greetingsClient supportProfessionalismQuick and innovative problem-solvingHigh-touch serviceGuest experienceVerbal communicationBilingual English/SpanishPartner outreachInternal updatesCustomer inquiriesVendor communicationEvent setupGuest check-inVenue coordinationPartner communicationEvent logisticsPost-event notesCalendar supportTrackersAction itemsMeeting notesDocumentationInventory and restocking supportMultitaskingMicrosoft OfficeGoogle WorkspaceExcel/SheetsPowerPointSmartsheetBoxCanvaWordPressInstagramTikTokLinkedInVisual standardsProduct presentationConsultative sellingClientelingCustomer educationSales floor supportFashionMusicArtBringing underrepresented communities togetherPositive immersive experiencesBeauty & wellness

04 · Education

Education & community

San Francisco State University

Business Administration: Marketing B.A.

San Francisco, CA

May 2026
  • Dean's List Honoree
  • Marketing Association Active Member
  • Fashion Network Association Contributing Writer, 2025
  • Creator of @sfsufitss — Instagram fashion page focused on campus style and community expression

Campus involvement

Outside of work

  • SFSU Marketing Association & Fashion Network Association — Active member of the SFSU Marketing Association and contributing writer for the Fashion Network Association (2025). Creator of @sfsufitss, an Instagram fashion page focused on campus style and community expression.