Hi, I'm Esperanza— warm by nature
I'm Esperanza — a San Francisco & Los Angeles–based marketing graduate working in luxury beauty retail, with prior experience in community events and brand programs. Currently a Sales Associate at Chanel in Los Angeles. Bilingual in English and Spanish, I care most about polished guest experiences and organized, thoughtful service. I love bringing underrepresented communities together through fashion, music, art, and beauty & wellness.
San Francisco & Los Angeles, CASales Associate at Chanel · Los Angeles
Trusted & partnered with
3+ yrsRetail, events & brand experience
1 of 6: 3+ yrs, Retail, events & brand experience
01 · Work
Work
Luxury retail at Chanel in Los Angeles, plus prior beauty floors, community activations, and innovation launch teams—polished service throughout.
Chanel
Sales Associate · Los Angeles, CA
- Luxury Client Service: Delivered polished, high-touch service on the Chanel sales floor by greeting clients, understanding needs, and guiding fragrance and beauty selections with care and product fluency.
- Consultative Selling: Built client trust through attentive listening and tailored recommendations that supported thoughtful purchase decisions in a luxury retail environment.
- Boutique Standards: Upheld Chanel visual and presentation standards throughout each shift by maintaining displays, supporting product readiness, and keeping the floor guest-ready.
- Bilingual Hospitality: Supported English- and Spanish-speaking clients with clear, welcoming communication so every guest interaction felt personal and composed.
BiotechBeauty
Field Sales Support Lead · San Francisco, CA
- Field Sales Performance: Drove weekly field sales performance across clean-beauty retail partners, contributing to frequent over $800 selling days and four-figure weekly sell-through by supporting demos, sampling, tester readiness, replenishment, and display execution.
- Customer Consultations: Improved the customer consultation experience for high-traffic retail shoppers by translating product claims, shade options, and routine benefits into clear, personalized recommendations leading to a 60% boost of positive engagement.
- Store-Level Execution: Strengthened store-level execution across weekly selling touchpoints by coordinating with retail teams on display gaps, tester maintenance, product placement, and replenishment needs.
- AI-Assisted Field Insights: Used ChatGPT and Claude to turn raw customer notes into organized talking points and concise updates on shade objections and ingredient concerns for HQ, education, and merchandising.
- Brand Presence: Maintained a polished brand presence during each shift by balancing customer service, product education, issue resolution, and sales floor support in a fast-paced environment.
Bluemercury
Beauty Sales Associate · San Francisco, CA
- Personalized Service: Delivered personalized customer service in a premium retail environment by greeting clients, identifying needs, and recommending products based on beauty goals, gifting needs, and replenishment cues.
- Sales Floor Standards: Maintained a clean and organized sales floor throughout daily shifts by restocking inventory, supporting tester readiness, recovering displays, and upholding visual standards.
- Store Operations: Supported smooth store operations during peak traffic by balancing client consultations, checkout support, floor recovery, and customer inquiries with professionalism and attention to detail.
- In-Store Activations: Assisted customer-facing events and in-store activations by supporting product discovery, client engagement, setup needs, and a welcoming shopping experience.
Yelp
Community Intern · San Francisco, CA
- Brand Activations: Coordinated local brand activations from planning through follow-up by managing venue details, partner communication, guest experience, and post-event notes.
- Event Logistics: Supported event logistics and guest experience for community events by organizing check-in details, partner expectations, activation timelines, and follow-up communication.
- Content Calendars: Maintained regional content calendars to keep community campaigns on track by organizing event details, local business updates, and promotional timelines.
- Community Touchpoints: Created welcoming community touchpoints between local businesses, users, creators, and internal teams by supporting organized event communication and guest-facing details.
e.l.f. Cosmetics
Product Marketing, Innovations Intern · Oakland, CA
- Product Data Accuracy: Maintained 100% product data accuracy across SKU, formula, pricing, and launch records by updating Centric PLM, Power BI, and Excel/Sheets with careful attention to detail.
- Launch Alignment: Kept cross-functional launch teams aligned across 3+ weekly trackers by updating pricing reports, product calendars, launch timelines, and action items for marketing, operations, and product development teams.
- Launch Readiness: Reduced launch execution gaps before meetings, handoffs, and launch milestones by flagging timing changes, missing product details, and data inconsistencies early.
- Team Communication: Improved team communication across marketing, operations, and product teams by keeping specs, priorities, meeting materials, and timelines current.
KQED
Marketing and Communications Intern · San Francisco, CA
- Live Events: Supported over 40 live events across music, civic dialogue, food, and community programming by assisting with setup, talent coordination, audience communication, and production logistics.
- Promotional Coordination: Coordinated event visibility and promotional needs across internal teams, artists, nonprofits, influencers, and community partners by managing deadlines and deliverables.
- Audience-Facing Assets: Produced over 20 audience-facing assets across print, magazine, social, and digital channels by translating event and partner needs into clear promotional materials.
- Production Support: Helped maintain smooth live event operations in fast-paced environments by balancing production support, communication needs, and last-minute event details.
Mission Bit
Social Media Marketing Intern · San Francisco, CA
- Student Outreach: Supported student outreach efforts for coding programs and events by creating blog, social, and email content tailored to 100+ student audiences.
- Content Scheduling: Managed content scheduling and community engagement across social platforms by tracking audience needs, post timing, and campaign performance.
- Outreach Relevance: Improved outreach relevance for students of color interested in coding by researching audience preferences, competitors, and trends leading to a 80% increase of summer camp sign-ups.
- Campaign Support: Maintained organized campaign support by tracking content needs, deadlines, and audience insights across social and email marketing efforts.
Show, don't tell
How I work
Three quick walk-throughs of how I use AI and automation in everyday marketing and retail work.
AI-assisted field insights
Floor notes → talking points
Quick notes from a busy selling shift become organized talking points and short updates the team can act on. AI drafts, I review.
“Used ChatGPT and Claude to turn raw customer notes into organized talking points and concise updates on shade objections and ingredient concerns for HQ, education, and merchandising.”
- ChatGPT & custom GPTs
- Claude
- Human review of AI drafts
Sample notesSample
- loved the texture but shade looked too light — asked for deeper options
- sensitive skin, wanted to know what's in it before trying
- worried it would oxidize like her current foundation
- asked about a travel size for gifting
✨ AI draft + human review
- Group by theme
- Draft talking points
- Human review
Organized talking points
- Shade objectionsShoppers are asking for deeper shades. Lead with the full range and swatch along the jawline.For education
- Ingredient concernsSensitive-skin shoppers want the ingredient list up front. Keep it handy at the tester.For HQ
- MerchandisingGifting shoppers asked about travel sizes. Worth flagging for upcoming sets.For merchandising
Student outreach campaign
Research → content → sign-ups
How a student outreach campaign moved from audience research to tailored content, scheduled posts, and a measurable result.
“Improved outreach relevance for students of color interested in coding by researching audience preferences, competitors, and trends leading to a 80% increase of summer camp sign-ups.”
“Supported student outreach efforts for coding programs and events by creating blog, social, and email content tailored to 100+ student audiences.”
Audience research
Preferences, competitors, and trends
Tailored content
Blog, social, and email for student audiences
Scheduling
Post timing and engagement tracked across social
Result
Mission Bit summer camp
80%increase in summer camp sign-ups
KQED20+audience-facing assetsPrintMagazineSocialDigital
Automation & workflows
Tracker → automation → dashboard
A shared tracker feeds a scheduled automation that refreshes a KPI dashboard, so the weekly update builds itself.
- Excel/Sheets pivot tables
- Power Automate
- Zapier
- Automated reporting
- Scheduled data refreshes
- KPI dashboards
- Excel / SheetsTracker + pivot table
- Power Automate · ZapierScheduled refresh
- KPI dashboardTrends at a glance
Weekly trackerSample
| # | Sign-ups | |
|---|---|---|
| Wk 1 | 12 | |
| Wk 2 | 18 | |
| Wk 3 | 15 | |
| Wk 4 | 24 | |
| Wk 5 | 29 | |
| Wk 6 | 35 |
Outreach snapshotSample
14Posts scheduled
38Replies logged
5Follow-ups due
Demos run on sample inputs to show the workflow. Real results are labelled with where they come from. 🌸
02 · About
About
Luxury beauty retail, community events, and brand programs—warm, organized, and built for high-touch shoppers and live audiences.
Hospitality & guest care
Warm greetings, bilingual English/Spanish service, and calm problem-solving on busy beauty floors and live event check-ins.
Retail & brand experience
Consultative selling, clienteling, and visual standards across Chanel, BiotechBeauty, and Bluemercury.
Events & community
Event setup, partner coordination, and post-event follow-up across 40+ KQED programs and Yelp local activations.
03 · Toolkit
Toolkit
Front desk, hospitality, communication, event support, organization, AI, data & automation, and the everyday tools that keep shifts and shows running.
Front Desk & Office Support
Guest receptionVisitor supportAppointment schedulingMail and office coordinationAdministrative tasksReception area organization
Customer Service & Hospitality
Warm and kind greetingsClient supportProfessionalismQuick and innovative problem-solvingHigh-touch serviceGuest experience
Communication
Verbal communicationBilingual English/SpanishPartner outreachInternal updatesCustomer inquiriesVendor communication
Event Support
Event setupGuest check-inVenue coordinationPartner communicationEvent logisticsPost-event notes
Organization & Operations
Calendar supportTrackersAction itemsMeeting notesDocumentationInventory and restocking supportMultitasking
Tools
Microsoft OfficeGoogle WorkspaceExcel/SheetsPowerPointSmartsheetBoxCanvaWordPressInstagramTikTokLinkedIn
Data & Analytics
Power BIPower QueryExcel/Sheets pivot tablesLooker StudioCentric PLMSmartsheetKPI dashboardsData cleaningData pipelinesTrend & sell-through analysisPython (pandas) basicsRecords hygiene
AI Tools
ChatGPT & custom GPTsClaudeGoogle GeminiPerplexityNotebookLMMicrosoft CopilotCanva AIPrompt engineeringAI research & summariesHuman review of AI drafts
Automation & Workflows
Power AutomateZapierMakeAutomated reportingWorkflow automationAI agents for everyday tasksScheduled data refreshes
Retail & Brand Experience
Visual standardsProduct presentationConsultative sellingClientelingCustomer educationSales floor support
Interests
FashionMusicArtBringing underrepresented communities togetherPositive immersive experiencesBeauty & wellness
Guest receptionVisitor supportAppointment schedulingMail and office coordinationAdministrative tasksReception area organizationWarm and kind greetingsClient supportProfessionalismQuick and innovative problem-solvingHigh-touch serviceGuest experienceVerbal communicationBilingual English/SpanishPartner outreachInternal updatesCustomer inquiriesVendor communicationEvent setupGuest check-inVenue coordinationPartner communicationEvent logisticsPost-event notesCalendar supportTrackersAction itemsMeeting notesDocumentationInventory and restocking supportMultitaskingMicrosoft OfficeGoogle WorkspaceExcel/SheetsPowerPointSmartsheetBoxCanvaWordPressInstagramTikTokLinkedInPower BIPower QueryExcel/Sheets pivot tablesLooker StudioCentric PLMSmartsheetKPI dashboardsData cleaningData pipelinesTrend & sell-through analysisPython (pandas) basicsRecords hygieneChatGPT & custom GPTsClaudeGoogle GeminiPerplexityNotebookLMMicrosoft CopilotCanva AIPrompt engineeringAI research & summariesHuman review of AI draftsPower AutomateZapierMakeAutomated reportingWorkflow automationAI agents for everyday tasksScheduled data refreshesVisual standardsProduct presentationConsultative sellingClientelingCustomer educationSales floor supportFashionMusicArtBringing underrepresented communities togetherPositive immersive experiencesBeauty & wellness
04 · Education
Education & community
San Francisco State University
Business Administration: Marketing B.S.
San Francisco, CA
May 2026- Dean's List Honoree
- Marketing Association Active Member
- Fashion Network Association Contributing Writer, 2025
- Creator of @sfsufitss — Instagram fashion page focused on campus style and community expression
Campus involvement
Outside of work
- SFSU Marketing Association & Fashion Network Association — Active member of the SFSU Marketing Association and contributing writer for the Fashion Network Association (2025). Creator of @sfsufitss, an Instagram fashion page focused on campus style and community expression.