Marketing Professional & Community Leader

👋 Hi there, I'm Esperanza

Marketing student at SFSU passionate about community engagement, diversity in media, and creating inclusive brand experiences. Currently working at Yelp, Madewell, and KQED while pursuing my Marketing B.A.

San Francisco, CA
Available for Opportunities

🌺About Me🌺

Passionate about bridging communities through strategic marketing and authentic storytelling

Community Focus

Dedicated to amplifying Latinx, AAPI, and Black voices in media while fostering inclusive community engagement.

Marketing Innovation

Leveraging AI-powered insights and data-driven strategies to create impactful campaigns that resonate with diverse audiences.

Leadership

Proven track record in leadership roles from student government to sorority director, always championing diversity and inclusion.

🌺Professional Experience🌺

Building expertise across marketing, community engagement, and brand strategy

Yelp
Community Intern
May 2025 - Present
  • Boosted community engagement by co-managing local events and brand activations
  • Expanded regional brand visibility through targeted social media content
  • Ensured brand integrity across all communications
  • Improved platform reliability by managing business listings
Madewell
Sales Associate
May 2025 - Present
  • Provided 30+ personalized styling sessions per shift
  • Secured 10+ new loyalty program enrollments weekly
  • Managed 100+ SKUs daily with visual merchandising excellence
  • Boosted peak-hour revenue through team collaboration
e.l.f. Cosmetics
Product Marketing, Innovations Intern
July 2024 - May 2025
  • Maintained product databases with 100% data accuracy using Centric and Power BI
  • Improved accessibility in beauty products, boosting satisfaction by 20%
  • Monitored global beauty trends and delivered strategic insights
  • Developed key product tracking documents and launch calendars
KQED
Marketing and Communications Intern
May 2023 - Present
  • Led marketing initiatives for 40+ diversity-focused live events
  • Reinvented visual assets generating 200% increase in audience appeal
  • Boosted community engagement with underrepresented groups
  • Fostered relationships with NPR, PBS, SF MOMA, and Berkeley Rep
Charles W. Thomas Salon
Receptionist
March 2023 - June 2023
  • Spearheaded social media strategy and client scheduling optimization
  • Analyzed consumer data using Excel and applied summary statistics
  • Presented new product recommendations emphasizing community impact
  • Boosted engagement through monthly promotions and demographic targeting

🌺Skills & Expertise🌺

A comprehensive toolkit for modern marketing and community engagement

Technical Platforms & Tools
🏢Salesforce
📊Power BI
🎯Centric
💼Microsoft Office Suite
🌐Google Workspace
📋Smartsheet
💬Slack
📦Box
🎨Adobe Creative Suite
✨Canva
🤖ChatGPT
🔮Gemini
Marketing Analytics & Strategy
🧪A/B Testing
🔍Market Research
📈Competitive Analysis
🚀GTM Strategy
📊Campaign Performance Analysis
🔮AI-Powered Trend Forecasting
📊Data-Driven Decision Making
🔍SEO/SEM Principles
📺Nielsen Analytics
💡Circana Insights
Digital Marketing & Content
🎨Graphic Design
👁️Visual Communication
🎬Video Production & Editing
📱Social Media Strategy
📸Instagram Management
🎵TikTok Content
📺YouTube Strategy
🔄Content Lifecycle Management
✍️AI-Assisted Copywriting
🎪Event Marketing
🤝Community Outreach
Retail Operations & CX
😊Customer Experience
💰Sales Strategy
👍Product Recommendation
🛍️Visual Merchandising
📐Planogram Execution
📦SKU Management
📊Inventory Analysis
💳POS Systems
👗Personal Styling
⚡High-Volume Environment
Core Competencies & Languages
🌍Bilingual (English/Spanish)
📋Project Management
🎯Strategic Planning
💡Entrepreneurial Mindset
🎤Public Speaking
🤝Cross-Functional Skills
🧠Analytical Thinking
🔧Problem-Solving
💭Creative Thinking
🔄Adaptability
🔍Detail-Oriented

🌺Education & Achievements🌺

San Francisco State University
Business Administration: Marketing B.A.
August 2021 - May 2026 (Expected)
  • Dean's List Honoree, Spring 2021
  • Director of Social Media - Alpha Gamma Delta (2023)
  • Creator & Manager of @sfsufitss fashion page
  • Contributing Writer - Fashion Network Association (2024)
  • Active Member - American Marketing Association
Leadership & Volunteering
Community Impact & Engagement
  • KQED Community Advisory Panel Member
  • @Sfsufitss Flea Market Organizer
  • VP of Latinx Student Union (2021)
  • Varsity Cheer Captain
  • VP of Associated Student Body (2021)

🌺Let's Connect🌺

Ready to collaborate on meaningful marketing initiatives and community engagement projects

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